Archive for December 18, 2009

E-Own Q and A

E-Own and Damian Marley

Interview with South London rapper/producer E-Own

When and what made you want to become an artist?

I’ve always been into music, and my dad Junia Walker’s an established artist so I’ve always had music around me growing up. I’d write poetry and stuff but never thought about music till the people around me started making instrumentals and I made the transition to rap roundabout September last year.

Who would you compare yourself to musically?

No one, that’s the beauty of it. I think I’m a bunch of artists rolled into one.

Where did the name E-Own come from and what does it mean?

Always get that question. It’s short for Aeonian which is a rock. It’s durable, permanent, unchangeable, I basically took those traits and applied it to myself, reminds me to stay true to myself and my beliefs.

Who are your musical influences?

Too many. Biggest one 2pac, work ethic was phenomenal , nowadays I tend to listen to Jay-Z most though ,and learn a lot from him, he’s the Blueprint right?

What are your biggest accomplishments as an artist so far?

Maybe the “Strictly for my THINKAZ” EP release on i-tunes, It’s a good feeling to know people are paying to hear you speak. I’m on the Jusic International label as well, that’s got me feeling accomplished.

How did you actually get to start producing your own beats and recording songs?

Thinks the beats just come from a desire to make music. One of the issues as an unsigned or underground  artist  a lot of the time is you don’t have a constant supply of beats coming your way, and producers want to charge you hundreds for an average beat. I basically bypassed that problem by making the beats myself now, and I have better creative control doing it that way. As for the recording part I got tired of paying for studio time, having to rush the end product, and dealing with the studio being fully booked when I wanted to record so I invested in a studio at my house. I taught myself how to mix and edit tracks too so I can spend unlimited time getting everything right.

Even though your into music you study journalism at uni why did you choose this as opposed to a music based course?

That phrase about putting all your eggs in one basket. I believe in my music but never wanted to put pressure on it as a way of making a living. I am on a music production course with artefacts entertainment though; it’s just a couple of hours a week and helps me work on the production side of things.

Do you sing as well?

I wish, that would be the one talent I’d want to have that I haven’t got, but I can let it go, no Auto-tune necessary.

What’s different about your music compared to other artist out there?

Think it’s not as materialistic as a lot of hip hop material out now, and I have a habit of talking sense. Think one of the issues is record labels and artists now have found conventions that mean that you can make a lot of money and they tend to stick to those conventions, I tend to break them.

Your music seems to have a positive vibe going on in general but hip hop often comes under scrutiny for being negative or violent. What is your take on rappers whose lyrics are negative or violent?

It comes under scrutiny then I have to defend it lol. There’s so many different angles to it, I tend to prefer rappers releasing their anger on record than out on the streets, but I do think some rappers go over board for shock value or to prove their the toughest of the tough. I personally don’t have a problem with it though as long as it’s the truth, think there’s many different side to human nature, negative and positive, and I think that should be reflected in the music.

What different or unique about your music compared to other artist?

I won’t do a song that’s already been done, there’s no enjoyment in that for me. If I feel a subject or topics already been used I leave it alone. Creativity’s important to me. One of the issues artists are struggling to get around is that they all work with the same producers because of their labels and such, at one point last year it seemed half the songs in the charts were by Timbaland so every artist just ended up sounding the same.

What would you say to other artist who want to get serious with music but don’t know where to start?

Start by perfecting what you’re already good at, and find someone who’s already made it that you can learn from. You’ve got to be a student of the game. Learn all of their strengths identify their weakness and stay true to yourself. We’ve already got a version of everyone else in the world we don’t already have a version of you so don’t be afraid to be you when everyone else is being them. And try not to rely on others as much as possible. More and more artists are going independent, Sway did, Akala did, Jay-Z definitely did.

Rage Against X Factor

Joe McElderry

It’s already the closest battle for the Christmas number one spot in years, but the drama behind it makes it even more exciting.

Rage Against the machine fans have joined together to campaign against X Factor winner Joe McElderry reaching number one with his single “The Climb.”

Fans and generally those who are anti pop are being urged to by the Rage Against the Machine single “Killing In The Name” to ensure it gets to number one and thwarts that X Factor’s number one hit making production line.

Rage Against the Machine themselves have weighed in on the issue when speaking to the Sun Newspaper saying: “We see this as a necessary break of control.”

The threat of the campaign making the Rage song number one is a realistic one with the track “Killing In The Name” currently being narrowly ahead in the UK having sold 37,000 more copies with Christmas a week away.

The campaign is a backlash against the manufactured style talent the X Factor tends to produce, and in short, a rage against the machine.

Cheryl Cole-3 Words

While taking street dancing classes Cheryl Cole was asked to take part in a music video with will.i.am, she was then additionally asked to sing back up vocals on the track “Heartbreaker.”

Ever since rumours have been circulating about Cheryl Cole pursuing solo projects, and in April this year those rumours were confirmed.

Cole has stuck to what she knows as a recipe for success and worked with will.i.am for the majority of the album.

The album”3 Words” spent 2 weeks at number one and the first single “Fight For This Love” has been the most successful release from the album so far and was the fastest selling single in the UK for 2009.

Some controversy emerged from the single as many felt the writers and Cole herself had copied the melody and key of the Kelis song “Lil’ Star.”

The title track for the album “3 words” helped the album go platinum and is part of the overall love theme of the album.

Cheryl’s group Girl’s Aloud are still going strong and there is little likelihood of her permanently going solo any time soon.

The Album will see her further establish herself as a brand and the stand out member in girls aloud.

Released 26 October 2009

Chipmunk-I Am Chipmunk

Chipmunk In Action

I Am Chipmunk” is the second studio album from the Tottenham born rapper Chipmunk.

His proclamation of “reppin grime” on the title track of his last album “League Of My Own” already seems misplaced with the pressure for commercial success falling squarely  on the nineteen year old’s shoulders.

The album has seen the world as well as the artist himself realize his potential after reaching number one with the single “Oopsy Daisy” also featuring singer and actress Dayo Olatunji who plays Alicia in the the Noel Clark films Kidulthood and Adulthood.

The album is more pop than any of many of the other rap albums out there in the market right know, which leaves audiences to wonder how much creative control Chipmunk actually has over his projects right now.

Frequently the songs released from the album have been centred around pop and R&B style chorus’ sung by artists such as Lock Essien, Emelie Sande and Talay Riley.

The album does show that Chipmunk has the potential to achieve more than any other rapper has in the UK if he keeps going.

Artists before him such as Dizzee Rascal, Wiley, and Tinchy Stryder have opened doors for urban rappers which he has smoothly walked through.

Released: 9 October 2009

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